L’Oréal League

Authenticity is key to standing out in a saturated beauty market. As L’Oréal Paris prepared to launch multiple new products, the brand was looking for a partner to spark buzz, drive relevancy, and create content that would truly resonate. HangarFour gladly stepped in, developing one of the industry’s first-ever always-on influencer programs: The L’Oréal League. This curated group of 12–15 beauty, fashion, and lifestyle creators shared fresh monthly content across skincare, haircare, and cosmetics, designed to speak directly to both consumers and creators.

But the League became more than a content engine; it blossomed into a thriving community, fueled by HangarFour’s bespoke, high-touch experiences in iconic locations like Aspen, Napa, and Paris Fashion Week. Each activation was crafted to deepen relationships and maximize content creation. The result? A breakthrough model that sparked real brand love, built lasting equity, and drove major sales impact, including products which sold every eight seconds following a League activation.