Clinique C-Suite

Clinique set out to connect with a new generation of beauty consumers, one that values transparency, diversity, and education as much as product performance. To help build that bridge, HangarFour developed and launched the #CSuite: a TikTok-native collective of makeup artists, dermatologists, and content creators selected to embody Clinique’s “Uncompromisingly Committed” brand ethos.

We created and produced a dynamic orientation experience in New York City, featuring product testing sessions, poetry in the park, a pedicab tour of the city, and in-depth meetings with company leaders to deepen the creators’ knowledge of Clinique’s science and values. This immersive onboarding marked the start of a year-long partnership with eight diverse creators, including Dr. Charles Puza, Kensington Tillo, and Shayne Marie, collectively reaching over 6 million followers and ushering in a fresh, modern wave of Clinique ambassadors.