Xochitl

New branding, bold flavors—Xochitl was ready to re-emerge as a leading voice in the snack world. To generate buzz and garner attention, they engaged Tonight Show host Jimmy Fallon as their brand ambassador and HangarFour to lead all social media and creative.

We refreshed Xochitl’s social channels with a distinct tone of voice, sharp creative strategy, and platform-specific content designed to spark conversation. Timed to the July 4th holiday, we rolled out bold, engaging posts that leaned into Jimmy Fallon’s playful persona, maximizing shareability and laying the foundation for lasting digital momentum. The result? A dynamic, fun, and bright brand reintroduction that looked and performed Xo good, Xo good, Xo good.