Dyson

To bring the new Dyson Soho location to life on social media through engaging content, commentary, and conversation. The exclusive opening event featured product demonstrations from both James and Jake Dyson and the opportunity for our guests to meet these iconic innovators. We hosted 146 influencers throughout the opening evening, of which 22 were paid partners.

This means that HangarFour personally invited 124 influencers who showed up to experience the new store, many of whom posted content, all within an earned capacity on top of the contracted 22 partners who were creating paid deliverables. All influencer guests, paid and earned, had a combined reach of over 45M and content across earned and paid totaled nearly 400 individual posts.