ILGM

ILGM is already known as the leading cannabis seed bank in the U.S., but the brand is so much more than a source for seeds. It’s a cultivator of community, a hub for home grow education, and a nationwide support system for growers at every stage. To tell this richer story, ILGM partnered with HangarFour to reposition the brand as the definitive destination for home cannabis cultivation. The result: the first-ever U.S. Home Grow Tour, a six-city experiential campaign that sparked connection, celebrated growers, and sowed the seeds of a new lifestyle movement.

We brought ILGM directly to consumers, literally, via a custom-designed, fully branded Airstream that hit the road to simplify home cannabis cultivation. At each stop, we broke down barriers to entry with approachable “Home Grow 101” sessions, partnered with grassroots organizations to ensure local relevance and accessibility, and amplified the experience through real-time content and storytelling from top cannabis creators.